
If you’ve spotted a Jeep Wrangler with a rubber ducky smiling at you from the dash, you’ve just witnessed “Jeep Ducking.” Known online as Duck Duck Jeep, it’s a tradition that blends kindness, community, and a whole lot of Jeep pride. Around here we like to say: “You wave, we duck — Jeep love just Fitts.”
The trend began in Ontario, Canada in 2020 when Jeep driver Allison Parliament placed a rubber duck on another Wrangler with a note to “spread smiles” during the pandemic.
What started as a random act of kindness exploded on social media. Hashtags like #DuckDuckJeep and #JeepDucking went viral, and soon Jeep owners everywhere were buying bags of ducks to carry with them — ready to “duck” the next Jeep they saw.

Jeep Ducking is more than leaving a toy on a dashboard — it’s become a way to say:
The ducks aren’t just decoration; they’re a symbol of connection. Jeep owners often line their dashboards with them like souvenirs from each encounter. As we like to joke: “The flock Fitts you.”
Why ducks and not something else?
• Fun & Playful: They’re colorful, inexpensive, and guaranteed to make people smile.
• Easy to Spot: A duck on the dash is impossible to miss.
• A Little Character: Because every Jeep deserves a little character.
Some ducks even come with handwritten notes or hashtags — where the rubber (duckie) meets the road in spreading kindness.

Ducking is just the latest chapter in a long history of Jeep traditions:
• The Jeep Wave — that subtle salute between drivers.
• The endless personalization of Wranglers and Gladiators.
• Community off-road meetups that bring Jeep families together.
Now, when you wave at another Jeep, you just might find a duck waving back from the dash.
Jeep Ducking shows what makes Jeep culture special — it’s not just about driving, it’s about belonging. A rubber duck might be small, but it carries a big message: kindness, fun, and community.
👉 And if you’re ready to find your next Jeep in Little Rock, stop by Bill Fitts Auto Sales. Whether it’s a Wrangler, Cherokee, or Gladiator, we’ll help you find the ride that Fitts — maybe even one ready for its first duck.